mPromo
Advertising Evolved
AisleBuyer’s mPromo is a revolutionary way for brands to become part of the shopper’s decision-making process in the aisle.
The right product. The right person. The right time.
Advertising placed at the point of decision.
Dynamic cross-selling and up-selling have become integral to the success of online retail—where buying habits can be tracked while customers shop. Unfortunately, this ability to follow customers is an advantage that simply does not exist in bricks and mortar retail . Manufacturers and retailers have not had the data they need to get the right products to the right shoppers while they are in the store, ready to buy. But all that is about to change.
AisleBuyer mPromo offers a revolutionary way for brand manufacturers to target shoppers with products and offers delivered through their mobile devices to influence their decision-making processes while they are in the aisle.
Digital shelf space.
Get the best seats in the house.
Participating retailers use the AisleBuyer mobile platform as well as the mShop and mClerk applications to let consumers or employees access pricing, product reviews, and even complete transactions right in the aisle.
AisleBuyer mPromo can be thought of as digital “shelf space” found within the mShop and mClerk mobile shopping applications. Just as retail stores have endcaps to sell products more effectively, mPromo offers the mCap—premium real estate on the mobile device screen that is reserved for brands. This space is reserved for promotions or recommendations that are related to the products consumers are scanning while shopping.
When a customer scans an item, mPromo leverages the platform’s extensive backend database and sophisticated rules engine to display a complementary or competitive product in the mCap space. The best part? This is delivered to the right person at the most impressionable moment—when he or she is making a purchase decision.
A better in-store experience for everyone.
Whether you're a retailer, manufacturer, or shopper - mPromo has something for you.
Instead of casting a wide net and risking valuable advertising dollars, mPromo lets manufacturers and retailers target shoppers based on the products they’ve scanned or the purchases they’ve previously made. That kind of intuitive selling leads to higher conversion rates and increased basket size.
And because the AisleBuyer platform collects data from all in-app shopping activity, manufacturers can finally gain the same visibility that online retailers have had for years. For example, see all the products that a shopper has scanned, the order in which they were scanned, and the product that was ultimately purchased. Or analyze how aggressive a promotion needs to be in order to capture the interest of a shopper who has scanned a competitive brand.
The AisleBuyer difference
Accept no substitutes.
AisleBuyer offers the only digital end cap technology that combines the power of a full commerce platform with an intuitive rules engine and comprehensive shopping data in order to optimize sales on mobile devices. That makes it the only in-store advertising platform you’ll ever need.